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ECONIS (ZBW)
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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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2
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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3
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
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4
Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand
Krishnan, Vijaykumar
;
Kellaris, James J.
;
Aurand, Timothy W.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 275-284
Persistent link: https://www.econbiz.de/10009625109
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5
Direct marketing and distribution : the case of Redbox
Vander Schee, Brain A.
;
Aurand, Timothy W.
;
Iacovelli, …
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
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6
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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7
Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, Ramaiya
;
Aurand, Timothy W.
;
Friar, John H.
- In:
Journal of the Academy of Business Education : JABE
4
(
2003
)
1
,
pp. 83-88
Persistent link: https://www.econbiz.de/10003869138
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8
The training of sales managers : current practice
Gordon, Geoffrey L.
;
Sepherd, C. David
;
Lambert, Brian
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 659-672
Persistent link: https://www.econbiz.de/10009687253
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9
Sales manager training practices in small and large firms
Shepherd, C. David
;
Gordon, Geoffrey L.
;
Ridnour, Rick E.
; …
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10009419286
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