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Understanding the link between an IMC technology capability and organisational integration and performance
Kerr, Gayle; Valos, Michael; Luxton, Sandra; Allen, Rebecca - In: European journal of marketing 57 (2023) 8, pp. 2048-2075
Persistent link: https://www.econbiz.de/10014342202
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A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Maritz, Alex; Frederick, Howard H.; Valos, Michael - In: Small enterprise research : SER ; the Journal of SEAANZ 17 (2009/10) 1, pp. 74-86
Persistent link: https://www.econbiz.de/10009154640
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Getting Generation Y to attend : friends, interactivity and half-time entertainment
Bednall, David Hugh; Valos, Michael; Adam, Stewart; … - In: Sport management review 15 (2012) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10009517334
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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Marketing strategy and management
Baker, Michael John; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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The marketing book
Baker, Michael John (contributor);  … - 2003 - 5th ed.
Persistent link: https://www.econbiz.de/10001679767
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The role of design in international competitiveness
Ughanwa, Davidson O. - 1989
Persistent link: https://www.econbiz.de/10013487798
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Michael J. Baker : reflections on a career in marketing
Baker, Michael John - In: Journal of historical research in marketing 5 (2013) 2, pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
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Product strategy and management
Baker, Michael John; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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Marketing: an introductory text
Baker, Michael John; Baker, Michael John - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10002468453