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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model

Riskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi - In: Journal of media business studies 19 (2022) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10012821105

Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news

Riskos, Kyriakos; Leonidas, Hatzithomas; Dekoulou, Paraskevi - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 205-216). 2024

Persistent link: https://www.econbiz.de/10015064336

Crisis, adaptation and sustainability : digital system interoperability in the cruise industry

Efthymiou, Leonidas; Dekoulou, Paraskevi; Orphanidou, Yianna - 2022

Persistent link: https://www.econbiz.de/10012888388

Creating an innovative vocational e-learning model that harnesses the potential of digital cultural heritage

Orphanidou, Yianna; Efthymiou, Leonidas; Dekoulou, Paraskevi - In: Business in Uncertainty : Evolution, Transformation and …, (pp. 183-202). 2024

Persistent link: https://www.econbiz.de/10015078105

Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

Persistent link: https://www.econbiz.de/10011862031

Corporate Facebook posts in the UK and Greece : a content analysis

Riskos, Kyriakos; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of internet marketing and … 11 (2017) 3, pp. 233-251

Persistent link: https://www.econbiz.de/10011844779

What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products

Georgakarakou, Chrisanthi; Riskos, Kyriakos; … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 93-124

Persistent link: https://www.econbiz.de/10012533924

The impact of nostalgic corporate storytelling on brand heritage : a multiple mediation model

Riskos, Kyriakos; Dekoulou, Paraskevi Evi; Hatzithomas, … - In: The international journal of business science & applied … 17 (2022) 2, pp. 1-15

Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companies' marketing communications tools. The present study investigates the effect of nostalgic corporate storytelling...

Persistent link: https://www.econbiz.de/10013339243

Factors affecting consumers' green purchasing behavior : an integrated conceptual framework

Kaufmann, Hans Rüdiger; Mohammad Fateh Ali Khan Panni; … - In: Amfiteatru economic : an economic and business research … 14 (2012) 31, pp. 50-69

Persistent link: https://www.econbiz.de/10009789187

Research and managerial implications

Kaufmann, Hans Rüdiger; Orphanidou, Yianna; Casarin, … - In: Consumption culture in Europe : insight into the …, (pp. 333-347). 2013

Persistent link: https://www.econbiz.de/10009720260