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Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design

Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271

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Shaping sustainable tourism : how minimalism and citizenship behavior influence tourists' proenvironmental behavior

Rasheed, A. K. Fazeen; Balakrishnan, Janarthanan - 2024

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The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences

Balakrishnan, Janarthanan; Dwivedi, Yogesh K.; Mishra, … - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3794-3822

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From congruity to loyalty : how congruity factors drive sharing economy

Rasheed, A. K. Fazeen; Balakrishnan, Janarthanan - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 2786-2804

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Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

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User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach

Balakrishnan, Janarthanan; Manickavasagam, Jeevananthan - In: Journal of electronic commerce in organizations : the … 14 (2016) 3, pp. 17-34

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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284

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Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers

Chakraborty, Tanusree; Balakrishnan, Janarthanan - In: International journal of value chain management : IJVCM 8 (2017) 2, pp. 135-150

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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product

Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200

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Sharing YouTube content in offline mode : an attempt to explore conversation through an experimental study

Balakrishnan, Janarthanan; Goswami, Susobhan - In: International journal of entrepreneurship and … 24 (2020) 2/3, pp. 154-171

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