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Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10007896530
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Consumers' contingent use of the service duration for service judgments
Chiou, Wen-Bin - In: The service industries journal 28 (2008) 8, pp. 1141-1150
Persistent link: https://www.econbiz.de/10008147227
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Consumers' preference shifts under the deletion of common features with varying attractiveness: An examination of competing explanations
Chiou, Wen-Bin - In: Psychology & marketing 25 (2008) 4, pp. 382
Persistent link: https://www.econbiz.de/10007982614