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Bellman, Steven
13
Varan, Duane
9
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5
Johnson, Eric J.
2
Lohse, Gerald L.
2
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2
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2
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Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of advertising : the quarterly review of marketing communications
1
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1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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OLC EcoSci
ECONIS (ZBW)
48
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
On the Depth and Dynamics of Online Search Behavior
Johnson, Eric J.
;
Moe, Wendy W.
;
Fader, Peter S.
; …
- In:
Management science : journal of the Institute for …
50
(
2004
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10006081302
Saved in:
2
Cognitive Lock-In and the Power Law of Practice
Johnson, Eric J.
;
Bellman, Steven
;
Lohse, Gerald L.
- In:
Journal of marketing
67
(
2003
)
2
,
pp. 62-75
Persistent link: https://www.econbiz.de/10005935445
Saved in:
3
Minimum effective frequency for interactive television ads
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
4
,
pp. 281-301
Persistent link: https://www.econbiz.de/10009869323
Saved in:
4
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010145084
Saved in:
5
Using Internet Behavior to Deliver Relevant Television Commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10010109605
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6
A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Rossiter, John R.
;
Bellman, Steven
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10008121050
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7
Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders - Personal video recorders (PVRs) may increase advertising avoidance but they also enable new advertising models, such as "telescopic advertising." These interactive advertisements, which ask viewers to "click" for more video content, can out-perform traditional 30-second advertisements and also long-form ...
Reading, Nicholas
;
Bellman, Steven
;
Varan, Duane
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10007379252
Saved in:
8
Interactive TV advertising: iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-840
Persistent link: https://www.econbiz.de/10009967324
Saved in:
9
The Residual Impact of Avoided Television Advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009976422
Saved in:
10
The Effectiveness of Branded Mobile Phone Apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-201
Persistent link: https://www.econbiz.de/10009289867
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