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Simultaneous Media Experience and Synesthesia
Pilotta, Joseph J.; Schultz, Don - In: Journal of advertising research 45 (2005) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10006499606
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Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don; Kitchen, Philip J. - In: Journal of advertising research 37 (1997) 5, pp. 7-18
Persistent link: https://www.econbiz.de/10006525015
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Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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The evolution of IMC: IMC in a customer-driven marketplace
Schultz, Don; Patti, Charles - In: Journal of marketing communications 15 (2009) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10008270451
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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LOSING ATTITUDE: ACCOUNTABILITY IS DRIVING THE USE OF BEHAVIORAL DATA
Schultz, Don - In: Marketing research : a magazine of management and … 7 (1995) 4, pp. 8-15
Persistent link: https://www.econbiz.de/10007138884
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BEST PRACTICE - Integrated marketing communications - How to maximise IMC potential.
Schultz, Don; Macdonald, Emma; Baines, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 44-46
Persistent link: https://www.econbiz.de/10010043972
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BRAND CYCLES - Completing the model: Buy-sell branding - Is Your structure getting in the way of effective marketing? Solution: Integrate sell-side and buy-side systems.
Schultz, Don; Grindem, Chris - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 1, pp. 43-45
Persistent link: https://www.econbiz.de/10006764381
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BRAND PERFORMANCE - New financial requirements call for new leaders - Will your performance measures match up to needs raised by new accounting standards? You'll need a CPO to cope. Who's he?
Schultz, Don; Grindem, Chris - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 2, pp. 42-44
Persistent link: https://www.econbiz.de/10006769857