//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effective radio advertising :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
8
Language
All
Undetermined
8
Author
All
Weinberger, Marc G.
7
Spotts, Harlan E.
3
Campbell, Leland
2
Gulas, Charles S.
2
Lepkowska-White, Elzbieta
2
Parsons, Amy L.
2
Brashear, Thomas G.
1
Flaherty, Karen
1
Griffith, David A.
1
Gruca, Thomas S.
1
Noble, Stephanie M.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
17
Other ZBW resources
5
RePEc
4
USB Cologne (EcoSocSci)
4
BASE
1
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Use and Effect of Humor in Different Advertising Media
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Campbell, Leland
; …
- In:
Journal of advertising research
35
(
1995
)
3
,
pp. 44-58
Persistent link: https://www.econbiz.de/10006533205
Saved in:
2
Corporate Giving Behavior and Decision-Maker Social Consciousness
Campbell, Leland
;
Gulas, Charles S.
;
Gruca, Thomas S.
- In:
Journal of business ethics : JOBE
19
(
1999
)
4
,
pp. 375-384
Persistent link: https://www.econbiz.de/10006914037
Saved in:
3
Consumer derived utilitarian value and channel utilization in a multi-channel retail context
Noble, Stephanie M.
;
Griffith, David A.
;
Weinberger, Marc G.
- In:
Journal of business research : JBR
58
(
2005
)
12
,
pp. 1643-1651
Persistent link: https://www.econbiz.de/10006714477
Saved in:
4
The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising
Flaherty, Karen
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008117185
Saved in:
5
A Test of Ad Appeal Effectiveness in Poland and the United States: The Interplay of Appeal, Product, and Culture
Lepkowska-White, Elzbieta
;
Brashear, Thomas G.
; …
- In:
Journal of advertising : official publication of the …
32
(
2003
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008118031
Saved in:
6
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Parsons, Amy L.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008122339
Saved in:
7
The Influence of Negative Information on Purchase Behaviour
Weinberger, Marc G.
;
Lepkowska-White, Elzbieta
- In:
Journal of marketing management : MM
16
(
2000
)
5
,
pp. 465-482
Persistent link: https://www.econbiz.de/10006983651
Saved in:
8
Marketplace footprints: connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-610
Persistent link: https://www.econbiz.de/10008418464
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->