Narrow search
Showing 1 - 10 of 14
Cover Image
Distinguishing between feelings and emotions in understanding communication effects
Hansen, Flemming - In: Journal of business research : JBR 58 (2005) 10, pp. 1426-1436
Persistent link: https://www.econbiz.de/10006715244
Cover Image
CONSUMER RESEARCH - How to measure brand emotion - If we measure brands' emotional values, does this help guide marketing decisions? It can be done, and the results both fit the theory and look promising.
Percy, Larry; Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 10, pp. 32-35
Persistent link: https://www.econbiz.de/10006754258
Cover Image
Using social character in segmentation
Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 6, pp. 26-29
Persistent link: https://www.econbiz.de/10006786778
Cover Image
Recent developments in the measurement of advertising effectiveness: The third generation
Hansen, Flemming - In: Marketing and research today : the journal of the … 23 (1995) 4, pp. 259-269
Persistent link: https://www.econbiz.de/10006404682
Cover Image
An experimental enquiry into sponsoring: What effects can be measured?
Hansen, Flemming; Scotwin, Lene - In: Marketing and research today : the journal of the … 23 (1995) 3, pp. 173-181
Persistent link: https://www.econbiz.de/10006404752
Cover Image
Reputation management : Corporate design: a tool for testing
Gabrielsen, Gorm; Kristensen, Tore; Hansen, Flemming - In: Corporate communications : an international journal 5 (2000) 2, pp. 113-118
Persistent link: https://www.econbiz.de/10008715353
Cover Image
ADVERTISING EFFECTIVENESS - Survey research: A substitute for single-source data - Sharpen your ad tracking. Add a dose of STAS
Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 35 (2000) 1, pp. 33-35
Persistent link: https://www.econbiz.de/10006778211
Cover Image
Share of voice-share of market and long-term advertising effects
Hansen, Flemming; Christensen, Lars Bech - In: International journal of advertising : the quarterly … 24 (2005) 3, pp. 297-320
Persistent link: https://www.econbiz.de/10008116457
Cover Image
An interview-based measure of short-term advertising effects
Hansen, Flemming; Olsen, Jørgen Kai - In: International journal of advertising : the quarterly … 21 (2002) 4, pp. 455-480
Persistent link: https://www.econbiz.de/10008118580