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Kunz, Werner
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How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
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Trust development in e-services: a cohort analysis of Millennials and Baby Boomers
Obal, Michael
;
Kunz, Werner
- In:
Journal of service management
24
(
2013
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10010087400
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-823
Persistent link: https://www.econbiz.de/10009017518
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