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Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior among New Product Managers
Maute, Manfred F.; Locander, William B. - In: Journal of business research : JBR 30 (1994) 2, pp. 161-174
Persistent link: https://www.econbiz.de/10006744787
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Defensive Strategies for Managing Satisfaction and Loyalty in the Service Industry
Dubé, Laurette; Maute, Manfred F. - In: Psychology & marketing 15 (1998) 8, pp. 775-792
Persistent link: https://www.econbiz.de/10006991114
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Modeling the effects of socio-demographic, psychographic and relationship characteristics on share of wallet for financial services
Kong, Raymond T.; Maute, Manfred F. - In: Journal of business & economics research 8 (2010) 12, pp. 49-56
Persistent link: https://www.econbiz.de/10009887299
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Book Review - The Leadership Wheel: Five Steps for Achieving Individual and Organizational Greatness.
Luechauer, David L.; Locander, William B. - In: SAM advanced management journal : amj 71 (2006) 1, pp. 42
Persistent link: https://www.econbiz.de/10006747231
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Enhancing Purchasing's Strategic Reputation: Evidence and Recommendations for Future Research
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: The journal of supply chain management : a global … 39 (2003) 2, pp. 4-14
Persistent link: https://www.econbiz.de/10006370487
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Activity-Based Costing: Accounting for a Market Orientation - Activity-based costing provides the means for marketers to better assess the financial impact of their firm's market- and customer-oriented activities
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: Industrial marketing management : the international … 27 (1998) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10006303422
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The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings
Thompson, Craig J.; Pollio, Howard R.; Locander, William B. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10006684195
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Leadership Journey - The Human Element - Let Dow Chemical's "Hu" commercial teach you how to be a more humane leader.
Locander, William B.; Luechauer, David L. - In: Marketing management : a quarterly business management … 18 (2009) 2, pp. 30-31
Persistent link: https://www.econbiz.de/10008241419
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Leadership Journey - Look for the
Locander, William B.; Luechauer, David L. - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 44-46
Persistent link: https://www.econbiz.de/10007225332
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Leadership Journey - Leadership Paradoxes
Locander, William B.; Luechauer, David L. - In: Marketing management : a quarterly business management … 15 (2006) 1, pp. 46-48
Persistent link: https://www.econbiz.de/10007225474