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Mishra, Sanjay; Umesh, U.N.; Stem Jr, Donald E. - In: Journal of marketing research : JMR 30 (1993) 3, pp. 331-349

Persistent link: https://www.econbiz.de/10006690587

Umesh, U.N. - In: Journal of forecasting 14 (1995) 7, pp. 585-596

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Johnson, Jean L.; Umesh, U.N. - In: Industrial marketing management : the international … 31 (2002) 8, pp. 665-678

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Umesh, U.N.; Peterson, Robert A.; McCann-Nelson, Michelle; … - In: Journal of the Academy of Marketing Science 24 (1996) 1, pp. 17-26

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Tong, Pingsheng; Johnson, Jean L.; Umesh, U.N.; Lee, Ruby P. - In: The journal of business & industrial marketing 23 (2008) 3, pp. 178-192

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Singh, Surendra N.; Mishra, Sanjay; Bendapudi, Neeli; … - In: Journal of marketing research : JMR 31 (1994) 3, pp. 384-392

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Mishra, Sanjay - In: Economic and political weekly : a Sameeksha Trust publ 35 (2000) 24, pp. 2061-2065

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Patil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; … - In: Journal of business research : JBR 61 (2008) 2, pp. 162-170

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Singh, Surendra N.; Dalal, Nikunj; Mishra, Sanjay; … - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 31-52

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Mishra, Sanjay; Kim, Dongwook; Lee, Dae Hoon - In: The journal of product innovation management : an … 13 (1996) 6, pp. 530-550

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