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Lee, Angela Y.
12
Hong, Jiewen
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
5
AMS review : official publication of the Academy of Marketing Science
2
Journal of the Academy of Marketing Science
1
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OLC EcoSci
ECONIS (ZBW)
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1
Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
Hong, Jiewen
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10007906632
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2
Perceptual Focus Effects in Choice
Hamilton, Ryan
;
Hong, Jiewen
;
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10007763390
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3
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
Hong, Jiewen
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 293-307
Persistent link: https://www.econbiz.de/10010001263
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4
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
Hong, Jiewen
;
Lee, Angela Y
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
3
,
pp. 456-473
Persistent link: https://www.econbiz.de/10008703489
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5
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Wan, Echo Wen
;
Hong, Jiewen
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10008233216
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6
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010186083
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7
The Role of Regulatory Focus in Preference Construction
Wang, Jing
;
Lee, Angela Y.
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10006640831
Saved in:
8
Understanding Regulatory Fit
Aaker, Jennifer L.
;
Lee, Angela Y.
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 15-19
Persistent link: https://www.econbiz.de/10006640834
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9
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Lee, Angela Y.
;
Labroo, Aparna A.
- In:
Journal of marketing research : JMR
41
(
2004
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10006646966
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10
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
Lee, Angela Y.
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10006652717
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