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16
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14
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2
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Moskowitz, Howard R.
11
Gofman, Alex
9
Moskowitz, Howard
4
Rabino, Samuel
4
Mets, Tõnis
3
Bevolo, Marco
2
Martin, Birgi
2
Aarts, Pieter
1
Beckley, Jacqueline
1
Ewald, Jeffrey
1
Gabay, Gillie
1
Loesch, Chuck
1
Mets, Tnis
1
Moskowitz, Daniel
1
Moskowitz, David
1
Paulus, Klaus
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Marketing research : a magazine of management and applications
3
The journal of consumer marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of euro-marketing
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Journal of food products marketing
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1
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OLC EcoSci
ECONIS (ZBW)
40
Other ZBW resources
7
RePEc
3
USB Cologne (EcoSocSci)
2
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1
Marketing Museums and Exhibitions: What Drives the Interest of Young People
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tnis
- In:
Journal of hospitality marketing & management
20
(
2011
)
6
,
pp. 601-619
Persistent link: https://www.econbiz.de/10009178548
Saved in:
2
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10008443748
Saved in:
3
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10008451194
Saved in:
4
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10008404679
Saved in:
5
Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages
Gofman, Alex
;
Moskowitz, Howard
- In:
International journal of technology management : IJTM
45
(
2009
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10008170191
Saved in:
6
Bare Market - Uncover the algebra of the stock market mind.
Moskowitz, Howard
;
Gofman, Alex
- In:
Marketing research : a magazine of management and …
18
(
2006
)
3
,
pp. 8-17
Persistent link: https://www.econbiz.de/10007295198
Saved in:
7
Brand Name Anatomy - Experimental design assesses the value of food product and retailer names.
Moskowitz, Howard
;
Gofman, Alex
;
Beckley, Jacqueline
; …
- In:
Marketing research : a magazine of management and …
17
(
2005
)
3
,
pp. 14-20
Persistent link: https://www.econbiz.de/10007097122
Saved in:
8
Effective and confident communications in the midst of a major crisis : an experiment in the pharmaceutical context
Moskowitz, Howard
;
Rabino, Samuel
;
Gofman, Alex
; …
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
4
,
pp. 318-348
Persistent link: https://www.econbiz.de/10009896123
Saved in:
9
Consumer driven innovation in website design: structured experimentation in landing page optimisation
Gofman, Alex
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 72-85
Persistent link: https://www.econbiz.de/10009256530
Saved in:
10
Assessing pricing for a new product concept : PDA + electronic health records + real-time monitoring
Rabino, Samuel
;
Gabay, Gillie
;
Moskowitz, David
; …
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009869330
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