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13
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Neijens, Peter
12
Smit, Edith
9
Voorveld, Hilde
4
van Reijmersdal, Eva
3
Bronner, Fred
2
Dumay, Adrie C.M.
1
Kiers, Marius H.
1
Moorman, Marjolein
1
Postmes, Tom
1
Reijmersdal, Eva van
1
Smit, Edith G
1
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
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OLC EcoSci
ECONIS (ZBW)
48
RePEc
2
EconStor
1
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
The Interactive Authority of Brand Web Sites: A New Tool Provides New Insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10008710825
Saved in:
2
The Relat ion Between Actual and Perceived Interactivity
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
International journal of advertising : the quarterly …
40
(
2011
)
2
,
pp. 77-93
Persistent link: https://www.econbiz.de/10009976471
Saved in:
3
The Relat ion Between Actual and Perceived Interactivity
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-93
Persistent link: https://www.econbiz.de/10009167753
Saved in:
4
Opening the black box: Understanding cross-media effects
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-86
Persistent link: https://www.econbiz.de/10008885308
Saved in:
5
Today's practice of brand placement and the industry behind it
Smit, Edith
;
van Reijmersdal, Eva
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-783
Persistent link: https://www.econbiz.de/10008344089
Saved in:
6
Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines
Reijmersdal, Eva van
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008116029
Saved in:
7
How media factors affect audience responses to brand placement
van Reijmersdal, Eva
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-303
Persistent link: https://www.econbiz.de/10008420158
Saved in:
8
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
Moorman, Marjolein
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising : official publication of the …
36
(
2007
)
1
,
pp. 121
Persistent link: https://www.econbiz.de/10008125761
Saved in:
9
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10007730195
Saved in:
10
Audience experiences of media context and embedded advertising: A comparison of eight media
Bronner, Fred
;
Neijens, Peter
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
1
,
pp. 81-102
Persistent link: https://www.econbiz.de/10006691067
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