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The relative influence of pioneer and follower price on reference price and value perceptions
Lowe, Ben; Alpert, Frank - In: The journal of product & brand management 19 (2010) 7, pp. 504-512
Persistent link: https://www.econbiz.de/10008720141
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An Investigation of the Effect of Provocative Imagery on Norwegian and Thai Consumers' Attitudes Towards Products:
Prugsamatz, Sunita; Ofstad, Lars; Allen, Michael - In: Journal of euro-marketing 16 (2006) 1-2, pp. 153-164
Persistent link: https://www.econbiz.de/10007732674
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Viewpoint - Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA
Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International marketing review 18 (2001) 2, pp. 160-187
Persistent link: https://www.econbiz.de/10006273050
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Digital dawn: a revolution in movie distribution?
Silver, Jon; Alpert, Frank - In: Business horizons 46 (2003) 5, pp. 57-66
Persistent link: https://www.econbiz.de/10006168758
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Retail Buyer Decision-making in Japan: What US Sellers Need to Know
Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International business review : the official journal of … 6 (1997) 2, pp. 91-112
Persistent link: https://www.econbiz.de/10005984480
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Pioneer brand advantage with UK consumers
Rettie, Ruth; Hilliar, Simon; Alpert, Frank - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10008426048
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10009853806
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How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612
Persistent link: https://www.econbiz.de/10007901905
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How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7, pp. 590-612
Persistent link: https://www.econbiz.de/10008416738