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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10008317256
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1269
Persistent link: https://www.econbiz.de/10008895038
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Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11, pp. 1744-1763
Persistent link: https://www.econbiz.de/10008720169
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Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10008272712
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Applying interactional psychology to salesforce management: a socialization illustration
Donavan, D. Todd; Fang, Xiang; Bendapudi, Neeli; Singh, … - In: Qualitative market research : an international journal 7 (2004) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10006022748
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Building brands through brand alliances: combining warranty information with a brand ally
Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160
Persistent link: https://www.econbiz.de/10010122148
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An Examination of Different Explanations for the Mere Exposure Effect
Fang, Xiang; Singh, Surendra; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 97-103
Persistent link: https://www.econbiz.de/10007743764
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F INFORMATION COMMERCE & TECHNOLOGY - Demographics and behavior of Internet users in China Fc:130
Fang, Xiang; Yen, David C. - In: Operations research, Management science : OR MS ; the … 47 (2007) 5, pp. 573-576
Persistent link: https://www.econbiz.de/10007862151
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An empirical study of web site navigation structures' impacts on web site usability
Fang, Xiang; Holsapple, Clyde W. - In: Decision support systems : DSS ; the international journal 43 (2007) 2, pp. 476-491
Persistent link: https://www.econbiz.de/10007594681
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Component Procurement Strategies in Decentralized Assemble-to-Order Systems with Time-Dependent Pricing
Fang, Xiang; So, Kut C.; Wang, Yunzeng - In: Management science : journal of the Institute for … 54 (2008) 12, pp. 1997-2011
Persistent link: https://www.econbiz.de/10008153917