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Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes
Rose, Susan; Clark, Moira; Samouel, Phillip; Hair, Neil - In: Journal of retailing 88 (2012) 2, pp. 308-323
Persistent link: https://www.econbiz.de/10009976887
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10007888400
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Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Rose, Susan; Samouel, Phillip - In: Journal of marketing management : MM 25 (2009) 1, pp. 171-191
Persistent link: https://www.econbiz.de/10008416612
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Taking advantage of digital opportunities : a typology of digital entrepreneurship
Hull, Clyde Eiríkur; Hung, Yu-Ting Caisy; Hair, Neil; … - In: International journal of networking and virtual … 4 (2007) 3, pp. 290-303
Persistent link: https://www.econbiz.de/10009852647
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009853896
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MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD
HAIR, NEIL; WETSCH, LYLE R.; HULL, CLYDE EIRKUR; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1250045-1
Persistent link: https://www.econbiz.de/10010100163
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Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-870
Persistent link: https://www.econbiz.de/10009797083
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Customer service 140 characters at a time: The users' perspective
Canhoto, Ana Isabel; Clark, Moira - In: Journal of marketing management : MM 29 (2013) 5, pp. 522-544
Persistent link: https://www.econbiz.de/10010135401
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Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel; Clark, Moira; Fennemore, Paul - In: Journal of strategic marketing 21 (2013) 5, pp. 413-428
Persistent link: https://www.econbiz.de/10010155011
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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Bailey, Christine; Baines, Paul R.; Wilson, Hugh; … - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 227-252
Persistent link: https://www.econbiz.de/10008283587