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Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594

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Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120

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Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327

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Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-109

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Chapa, Sindy; Minor, Michael; Maldonado, Cecilia - In: Journal of international consumer marketing 18 (2006) 4, pp. 79-102

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Oyedele, Adesegun; Minor, Michael - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 91-109

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