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Balasubramanian, Siva K.
16
Patwardhan, Hemant
4
Coker, Kesha K.
2
Kumar, V.
2
Moon, Wanki
2
Patwardhan, Padmini
2
Thakur, Ramendra
2
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2
Altobello, Suzanne A.
1
Balasubramanian, Siva
1
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1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
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OLC EcoSci
ECONIS (ZBW)
30
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25
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6
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3
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Reflections on emotional attachment to brands: Brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva K.
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010110507
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2
Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 105-105
Persistent link: https://www.econbiz.de/10008346598
Saved in:
3
Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 665-693
Persistent link: https://www.econbiz.de/10009334273
Saved in:
4
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
Balasubramanian, Siva
;
Karrh, James
;
Patwardhan, Hemant
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 115-142
Persistent link: https://www.econbiz.de/10008126549
Saved in:
5
Age Differences in Consumers' Search for Information: Public Policy Implications
Cole, Catherine A.
;
Balasubramanian, Siva K.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
1
,
pp. 157
Persistent link: https://www.econbiz.de/10006687959
Saved in:
6
The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards
Balasubramanian, Siva K.
;
Mathur, Ike
;
Thakur, Ramendra
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 413-431
Persistent link: https://www.econbiz.de/10006149572
Saved in:
7
The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy
King, Maryon F.
;
Balasubramanian, Siva K.
- In:
Journal of the Academy of Marketing Science
22
(
1994
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10006155383
Saved in:
8
The Willingness to Pay for Non-biotech Foods in the U.S. and U.K.
Moon, Wanki
;
Balasubramanian, Siva K.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10006167137
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9
Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Response, Research Criteria, and Guidelines
Balasubramanian, Siva K.
;
Kumar, V.
- In:
Journal of marketing
61
(
1997
)
1
,
pp. 97-98
Persistent link: https://www.econbiz.de/10005986478
Saved in:
10
Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Reanalysis
Balasubramanian, Siva K.
;
Kumar, V.
- In:
Journal of marketing
61
(
1997
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10005986479
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