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Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.; Minor, Michael S. - In: Qualitative market research : an international journal 14 (2011) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10009853876
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Determinants of children's attitudes towards "advergames": the case of Mexico
Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120
Persistent link: https://www.econbiz.de/10008270673
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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S.; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-733
Persistent link: https://www.econbiz.de/10009974231
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
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Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594
Persistent link: https://www.econbiz.de/10008640537