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Antecedents to strategic flexi...
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Greenley, Gordon E.
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14
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Journal of business research : JBR
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Maandblad voor accountancy en bedrijfseconomie : MAB
6
Journal of marketing management : MM
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter S.H.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1340
Persistent link: https://www.econbiz.de/10010023235
Saved in:
2
Capabilities for strategic flexibility: a cognitive content framework
Combe, Ian A.
;
Greenley, Gordon E.
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1456-1480
Persistent link: https://www.econbiz.de/10006078812
Saved in:
3
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.
;
Hooley, Graham J.
;
Rudd, John M.
- In:
Journal of business research : JBR
58
(
2005
)
11
,
pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954
Saved in:
4
Strategic planning and performance: Extending the debate
Rudd, John M.
;
Greenley, Gordon E.
;
Beatson, Amanda T.
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 99-108
Persistent link: https://www.econbiz.de/10007893895
Saved in:
5
B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.
;
Hooley, Graham J.
;
Rudd, John M.
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
3
,
pp. 28141
Persistent link: https://www.econbiz.de/10007279705
Saved in:
6
Strategic planning differences among different multiple stakeholder orientation profiles
Greenley, Gordon E.
;
Hooley, Graham J.
;
Broderick, Amanda J.
- In:
Journal of strategic marketing
12
(
2004
)
3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10007229477
Saved in:
7
Strategic planning and performance: Extending the debate
Rudd, John M.
;
Greenley, Gordon E.
;
Beatson, Amanda T.
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10008880240
Saved in:
8
Strategy paradigms for the management of quality:dealing with complexity
Combe, Ian A.
;
Botschen, Günther
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 500-523
Persistent link: https://www.econbiz.de/10006080454
Saved in:
9
Multiple Strategy Paradigms: An Integrational Framework
Combe, Ian A.
- In:
Journal of marketing management : MM
15
(
1999
)
5
,
pp. 341-360
Persistent link: https://www.econbiz.de/10006988669
Saved in:
10
Control of electronic channel affiliates: An exploratory study and research propositions
Gilliland, David I.
;
Rudd, John M.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2650-2656
Persistent link: https://www.econbiz.de/10010181277
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