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Systematic review on B2B branding: research issues and avenues for future research

Keränen, Joona; Piirainen, Kalle A.; Salminen, Risto T. - In: The journal of product & brand management 21 (2012) 6, pp. 404-418

Persistent link: https://www.econbiz.de/10010018116

A systemic evaluation framework for futures research

Piirainen, Kalle A.; Gonzalez, Rafael A.; Bragge, Johanna - In: Futures : the journal of policy, planning and futures … 44 (2012) 5, pp. 464-475

Persistent link: https://www.econbiz.de/10009969478

Export Marketing, Interfunctional Interactions, and Performance Consequences

Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 520-535

Persistent link: https://www.econbiz.de/10006149565

Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination

Cadogan, John W.; Paul, Nicola J.; Salminen, Risto T.; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 261-282

Persistent link: https://www.econbiz.de/10006179550

Market-oriented behavior: Comparing service with product exporters

Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: European journal of marketing : EJM 36 (2002) 9, pp. 1076-1102

Persistent link: https://www.econbiz.de/10006086575

Communicating customer references on industrial companies' Web sites

Jalkala, Anne; Salminen, Risto T. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 825-837

Persistent link: https://www.econbiz.de/10008317122

Use of References in Industrial Bidding - A Decision Process Analysis

Salminen, Risto T.; Möller, Kristian E. - In: Journal of marketing management : MM 20 (2004) 1-2, pp. 133-156

Persistent link: https://www.econbiz.de/10006964833

Supplier’s internal communication in change process to solution business : challenges and tentative research agenda

Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: Journal of business market management : JBM 5 (2012) 3, pp. 154-172

This research examines supplier’s internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...

Persistent link: https://www.econbiz.de/10010076736

In search of relevance in management education : three perspectives

Alajoutsijärvi, Kimmo; Moisanen, Heidi; Salminen, Risto T. - In: Problems and perspectives in management : PPM 9 (2011) 2, pp. 33-42

Persistent link: https://www.econbiz.de/10009892611

BOOT business model in industrial solution business

Pekkarinen, Olli; Piironen, Markus; Salminen, Risto T. - In: International journal of business innovation and research 6 (2012) 6, pp. 653-673

Persistent link: https://www.econbiz.de/10010058010