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Grove, Stephen J.
25
Dorsch, Michael J.
12
Fisk, Raymond P.
11
Hopkins, Christopher D.
11
Carlson, Les
9
Raymond, Mary Anne
6
John, Joby
4
Pickett, Gregory M.
4
Grünhagen, Marko
3
Kangun, Norman
3
Backman, Sheila J.
2
Baker, Thomas L.
2
Goodwin, Cathy
2
Jones, Scott A.
2
Jr, J.Joseph Cronin
2
Kelley, Scott W.
2
LaForge, Mary C.
2
Morais, Duarte B.
2
Stafford, Marla Royne
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of services marketing
7
European journal of marketing : EJM
4
Journal of marketing education : JME
3
Journal of the Academy of Marketing Science
3
The service industries journal
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of internet commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of general management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
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Marketing management : a quarterly business management publication of the American Marketing Association
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Psychology & marketing
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The journal of supply chain management : a global review of purchasing and supply
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OLC EcoSci
ECONIS (ZBW)
43
Other ZBW resources
15
RePEc
7
USB Cologne (EcoSocSci)
1
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Services Advertising and Integrated Marketing Communications: An Empirical Examination
Carlson, Les
;
Grove, Stephen J.
;
Dorsch, Michael J.
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
2
,
pp. 69
Persistent link: https://www.econbiz.de/10008117834
Saved in:
2
Addressing services' intangibility through integrated marketing communication: an exploratory study
Grove, Stephen J.
;
Carlson, Les
;
Dorsch, Michael J.
- In:
The journal of services marketing
16
(
2002
)
5
,
pp. 393-411
Persistent link: https://www.econbiz.de/10007108730
Saved in:
3
Number 2 - Consumer intentions to use a service category
Dorsch, Michael J.
;
Grove, Stephen J.
;
Darden, William R.
- In:
The journal of services marketing
14
(
2000
)
2-3
,
pp. 92-117
Persistent link: https://www.econbiz.de/10007117974
Saved in:
4
Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers
Grove, Stephen J.
;
Pickett, Gregory M.
;
Jones, Scott A.
; …
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10009833941
Saved in:
5
The impact of improvisation training on service employees in a European airline: a case study
Daly, Aidan
;
Grove, Stephen J.
;
Dorsch, Michael J.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10008237705
Saved in:
6
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.
;
Grove, Stephen J.
;
Raymond, …
- In:
Journal of internet commerce
8
(
2009
)
1/2
,
pp. 23-43
Persistent link: https://www.econbiz.de/10009853582
Saved in:
7
Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
Morais, Duarte B.
;
Dorsch, Michael J.
;
Backman, Sheila J.
- In:
Journal of travel research : a quarterly publication of …
42
(
2004
)
3
,
pp. 235-243
Persistent link: https://www.econbiz.de/10006884177
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8
Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service
Morais, Duarte B.
;
Backman, Sheila J.
;
Dorsch, Michael J.
- In:
Journal of travel research : a quarterly publication of …
41
(
2003
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10006888765
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9
A Transaction Approach to Understanding and Managing Customer Equity
Dorsch, Michael J.
;
Carlson, Les
- In:
Journal of business research : JBR
35
(
1996
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10006738132
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10
The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers
Dorsch, Michael J.
;
Swanson, Scott R.
;
Kelley, Scott W.
- In:
Journal of the Academy of Marketing Science
26
(
1998
)
2
,
pp. 128-142
Persistent link: https://www.econbiz.de/10006153322
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