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Market orientation emphases: an exploration of macro, meso and micro drivers
Mason, Katy J.; Harris, Lloyd C. - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 552-571
Persistent link: https://www.econbiz.de/10007378511
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Market orientation emphases: an exploration of macro, meso and micro drivers
Mason, Katy J.; Harris, Lloyd C. - In: Marketing intelligence & planning 24 (2006) 6, pp. 552-571
Persistent link: https://www.econbiz.de/10007278254
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Rethinking the brand concept : new brand orientation
Simões, Cláudia; Dibb, Sally - In: Corporate communications : an international journal 6 (2001) 4, pp. 217-224
Persistent link: https://www.econbiz.de/10008715297
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Reconceptualizing brand identity in a dynamic environment
da Silveira, Catherine; Lages, Carmen; Simões, Cláudia - In: Journal of business research : JBR 66 (2013) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10010054614
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Marketing metrics: Insights from Brazilian managers
Sampaio, Cláudio Hoffmann; Simões, Cláudia; Perin, … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 8-17
Persistent link: https://www.econbiz.de/10008814596
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Managing Corporate Identity: An Internal Perspective
Simões, Cláudia; Dibb, Sally; Fisk, Raymond P. - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10007783687