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Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
Bei, Lien-Ti; Shang, Cian-Fong - In: Journal of retailing and consumer services 13 (2006) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10005918619
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Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188
Persistent link: https://www.econbiz.de/10010117603
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Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-Ti; Chu, Chia-Hsien; Shen, Yung-Cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-245
Persistent link: https://www.econbiz.de/10009332631
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PAPERS - Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Perfect Information Frontier
Bei, Lien-Ti; Widdows, Richard - In: Journal of consumer affairs : official publication of … 33 (1999) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10007341608