Narrow search
Showing 1 - 4 of 4
Cover Image
Maximizing buyer–supplier relationships in the Digital Era: Concept and research agenda
Obal, Michael; Lancioni, Richard A. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 851-854
Persistent link: https://www.econbiz.de/10010186370
Cover Image
Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technology
Obal, Michael - In: Industrial marketing management : the international … 42 (2013) 6, pp. 900-908
Persistent link: https://www.econbiz.de/10010186376
Cover Image
How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
Cover Image
How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-823
Persistent link: https://www.econbiz.de/10009017518