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11
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8
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Asia Pacific journal of marketing and logistics
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Computers & industrial engineering : CAIE ; an internat. journal
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OLC EcoSci
ECONIS (ZBW)
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Perception of puffery in advertising: investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10009846258
Saved in:
2
The effect of racial cues on the reader's response to advertisements: A US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10010138875
Saved in:
3
Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105
Persistent link: https://www.econbiz.de/10008311505
Saved in:
4
HARMONIOUS REGIONAL ADVERTISING REGULATION?
Gao, Zhihong
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10008116211
Saved in:
5
Chinese Grassroots Nationalism and Its Impact on Foreign Brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009976120
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6
Does Puffery Deceive? An Empirical Investigation
Gao, Zhihong
;
Scorpio, Elaine A.
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009015381
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7
Serving a stir-fry of market, culture and politics - on globalisation and film policy in Greater China
Gao, Zhihong
- In:
Policy studies
30
(
2009
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10008306402
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8
Controlling Deceptive Advertising in China: An Overview
Gao, Zhihong
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10008134889
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9
A decentralised multi-objective scheduling methodology for semiconductor manufacturing
Yao, Shiqing
;
Jiang, Zhibin
;
Li, Na
;
Geng, Na
;
Liu, Xiao
- In:
International journal of production research : American …
49
(
2011
)
24
,
pp. 7227-7253
Persistent link: https://www.econbiz.de/10009796772
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10
Single-station performance evaluation and improvement in semiconductor manufacturing: A graphical approach
Li, Na
;
Zhang, Mike Tao
;
Deng, Shiming
;
Lee, Zu-Hsu
; …
- In:
International journal of production economics
107
(
2007
)
2
,
pp. 397-403
Persistent link: https://www.econbiz.de/10007723555
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