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Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter S. H. - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10010058094
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Satisfaction as a predictor of future performance: A replication
van Doorn, Jenny; Leeflang, Peter S.H.; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318
Persistent link: https://www.econbiz.de/10010142568
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Willingness to pay for organic products: Differences between virtue and vice foods
van Doorn, Jenny; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009290222
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Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10008884891
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Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10008225848
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SPECIAL ISSUE: YOUTH RESEARCH - Consumer Perspectives on Standardization in International Advertising: A Student Sample
Backhaus, Klaus; Wühlfeld, Katrin; Doorn, Jenny van - In: Journal of advertising research 41 (2001) 5, pp. 53-72
Persistent link: https://www.econbiz.de/10006510818
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DER NICHTLINEARE ZUSAMMENHANG ZWISCHEN EINSTELLUNGEN UND VERHALTEN - NUR VERBRAUCHER MIT EINEM AUSGEPRÄGTEN UMWELTBEWUSSTSEIN VERHALTEN SICH AUCH UMWELTBEWUSST
Doorn, Jenny van; Verhoef, Veter C. - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10008051081
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Wetenschap in Praktijk:
Doorn, Jenny Van - In: Tijdschrift voor marketing : maandblad van het … 42 (2008) 4, pp. 110-111
Persistent link: https://www.econbiz.de/10007991564
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Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van; Verhoef, Peter C. - In: MSI reports : working paper series (2007) 1, pp. 27-50
Persistent link: https://www.econbiz.de/10009893483
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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90
Persistent link: https://www.econbiz.de/10009069499