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The role of multichannel integration in customer relationship management
Payne, Adrian; Frow, Pennie - In: Industrial marketing management : the international … 33 (2004) 6, pp. 527-538
Persistent link: https://www.econbiz.de/10006244193
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A Strategic Framework for Customer Relationship Management
Payne, Adrian; Frow, Pennie - In: Journal of marketing 69 (2005) 4, pp. 167-176
Persistent link: https://www.econbiz.de/10005920856
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Relationship Marketing: Key issues for the utilities sector
Payne, Adrian; Frow, Pennie - In: Journal of marketing management : MM 13 (1997) 5, pp. 463-478
Persistent link: https://www.econbiz.de/10006997627
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Co-creating brands: Diagnosing and designing the relationship experience
Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-389
Persistent link: https://www.econbiz.de/10008172964
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Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models
Payne, Adrian; Holt, Sue; Frow, Pennie - In: Journal of marketing management : MM 17 (2001) 7-8, pp. 785-818
Persistent link: https://www.econbiz.de/10006976802
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Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing
Payne, Adrian; Frow, Pennie - In: Journal of marketing management : MM 15 (1999) 8, pp. 797-818
Persistent link: https://www.econbiz.de/10006986073
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Designing business models for value co-creation
Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - In: Review of marketing research 9 (2012), pp. 51-78
Persistent link: https://www.econbiz.de/10010008938
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Co-creating brands: Diagnosing and designing the relationship experience
Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-390
Persistent link: https://www.econbiz.de/10008895043
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Customer management and CRM: addressing the dark side
Frow, Pennie; Payne, Adrian; Wilkinson, Ian F.; Young, … - In: The journal of services marketing 25 (2011) 2, pp. 79-90
Persistent link: https://www.econbiz.de/10008995534
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A stakeholder perspective of the value proposition concept
Frow, Pennie; Payne, Adrian - In: European journal of marketing : EJM 45 (2011) 1, pp. 223-241
Persistent link: https://www.econbiz.de/10008813275