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LaTour, Michael S.
21
Latour, Michael S.
11
Ford, John B.
9
Braun-Latour, Kathryn A.
6
Henthorne, Tony L.
6
Braun, Kathryn A.
3
LaTour, Kathryn
3
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3
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2
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2
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2
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2
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2
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2
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2
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1
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Psychology & marketing
3
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of business ethics : JOBE
2
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2
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2
Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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OLC EcoSci
ECONIS (ZBW)
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Purging data before productivity analysis
LaTour, Kathryn
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 294-303
Persistent link: https://www.econbiz.de/10008382086
Saved in:
2
Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-227
Persistent link: https://www.econbiz.de/10009999434
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3
Using Childhood Memories to Gain Insight into Brand Meaning
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Zinkhan, …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10007603676
Saved in:
4
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
5
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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6
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Pickrell, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
Saved in:
7
Postexperience Advertising Effects on Consumer Memory
Braun, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
25
(
1999
)
4
,
pp. 319-334
Persistent link: https://www.econbiz.de/10006667316
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8
Make My Memory: How Advertising Can Change Our Memories of the Past
Braun, Kathryn A.
;
Ellis, Rhiannon
;
Loftus, Elizabeth F.
- In:
Psychology & marketing
19
(
2002
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10006975669
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9
I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers
Law, Sharmistha
;
Braun, Kathryn A.
- In:
Psychology & marketing
17
(
2000
)
12
,
pp. 1059-1076
Persistent link: https://www.econbiz.de/10006981523
Saved in:
10
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising
Merchant, Altaf
;
LaTour, Kathryn
;
Ford, John B
;
LaTour, …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10010145077
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