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Designing Sales Contests: Does the Prize Structure Matter?
Lim, Noah; Ahearne, Michael J.; Ham, Sung H. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10008254307
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Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study
Chen, Hua; Ham, Sung H.; Lim, Noah - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 864-884
Persistent link: https://www.econbiz.de/10009014348
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Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
Lim, Noah; Ho, Teck-Hua - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10007747540
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How "Psychological" Should Economic and Marketing Models Be?
Ho, Teck H.; Lim, Noah; Camerer, Colin F. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 341-344
Persistent link: https://www.econbiz.de/10007270436
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
Ho, Teck H.; Lim, Noah; Camerer, Colin F. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 307-331
Persistent link: https://www.econbiz.de/10007270439
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Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis
Ho, Teck-Hua; Lim, Noah; Cui, Tony Haitao - In: Management science : journal of the Institute for … 56 (2010) 11, pp. 1891-1911
Persistent link: https://www.econbiz.de/10008722007