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Beverland, Michael B.
18
Farrelly, Francis
12
Napoli, Julie
7
Beverland, Michael
4
Lindgreen, Adam
4
Quester, Pascale
4
Ewing, Michael T.
3
Farrelly, Francis J.
2
Lim, Elison Ai Ching
2
Quester, Pascale G.
2
Woodhatch, Zeb
2
Berthon, Pierre
1
Bove, Liliana L.
1
Caruana, Albert
1
Chung, Emily
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Dickinson, Sonia J.
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Ewing, Michael
1
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Ramaseshan, B.
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
4
Design management review
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Business horizons
1
Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of management studies : JMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & marketing
1
Qualitative market research : an international journal
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The journal of business & industrial marketing
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The journal of contemporary issues in business and government
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
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From strategy to tactics: Building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1226
Persistent link: https://www.econbiz.de/10009794110
Saved in:
2
Exploring the dark side of pet ownership: Status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10007988621
Saved in:
3
Exploring the dark side of pet ownership: Status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-497
Persistent link: https://www.econbiz.de/10008897322
Saved in:
4
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesThis paper forms part of Research Projects DP0664943 and DP0985178 of the Australian Research Council, for whose financial support the authors are grateful. The authors thank Emily Chung, Carla Taines, the anonymous reviewers, and the editor for their constructive feedback on earlier ...
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-717
Persistent link: https://www.econbiz.de/10008430832
Saved in:
5
Maximising performance gains from cooperative marketing: understanding the role of environmental contexts
Dickinson, Sonia J.
;
Ramaseshan, B.
- In:
Journal of marketing management : MM
24
(
2008
)
5-6
,
pp. 541-566
Persistent link: https://www.econbiz.de/10008085538
Saved in:
6
Managing Southeast Asian Brands in the Global Economy - Why has it been such a struggle for these "tigers" to make an impact on the world market? And what can their marketers do to build successful global brands?
Ewing, Michael
;
Napoli, Julie
;
Pitt, Leyland
- In:
Business horizons
44
(
2001
)
3
,
pp. 52-58
Persistent link: https://www.econbiz.de/10006181063
Saved in:
7
Branding the business marketing offer: exploring brand attributes in business markets
Beverland, Michael
;
Napoli, Julie
;
Yakimova, Raisa
- In:
The journal of business & industrial marketing
22
(
2007
)
6
,
pp. 394-399
Persistent link: https://www.econbiz.de/10007797749
Saved in:
8
Industrial global brand leadership: A capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10007799692
Saved in:
9
Brand Management in Small to Medium-Sized Enterprises
Berthon, Pierre
;
Ewing, Michaelt
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10007896571
Saved in:
10
On the renaissance of Chinese brands
Ewing, Michael T.
;
Napoli, Julie
;
Pitt, Leyland F.
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 197-216
Persistent link: https://www.econbiz.de/10008119042
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