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Heiens, Richard A.
6
Leach, Robert T.
2
McGrath, Leanne C.
2
Pleshko, Larry P.
2
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OLC EcoSci
ECONIS (ZBW)
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Customer-Focus or Competitor-Focus? A Financial Services Example - The present article examines the relationship between an organization's market-orientation, in terms of either customer focus or competitor focus, and the organization's market share performance in a financial services environment. The study includes samples of chief executive officers in the financial services sector, specifically ...
Pleshko, Larry P.
;
Heiens, Richard A.
- In:
Journal of professional services marketing
20
(
2000
)
2
,
pp. 19-32
Persistent link: https://www.econbiz.de/10007050072
Saved in:
2
Relationships of environmental characteristics, formalized planning, and organizational design to performance
Stanwick, Peter A.
;
Pleshko, Larry P.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
1
,
pp. 25-26
Persistent link: https://www.econbiz.de/10006529167
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3
Beware the Internet panacea: How tried and true strategy got sidelined
McGrath, Leanne C.
;
Heiens, Richard A.
- In:
Journal of business strategy
24
(
2003
)
6
,
pp. 24-28
Persistent link: https://www.econbiz.de/10006819990
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4
Two-Way Interactive Television: An Emerging Technology for University Level Business School Instruction
Heiens, Richard A.
;
Hulse, Deborah B.
- In:
Journal of education for business
72
(
1996
)
2
,
pp. 74-77
Persistent link: https://www.econbiz.de/10006420416
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5
The contribution of intangible assets and expenditures to shareholder value
Heiens, Richard A.
;
Leach, Robert T.
;
Mcgrath, Leanne C.
- In:
Journal of strategic marketing
15
(
2007
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10007739486
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6
The impact of research intensity on holding period returns for pharmaceutical investments : an analysis by primary line of trade
McGrath, Leanne C.
;
Heiens, Richard A.
;
Leach, Robert T.
- In:
Journal of business and economic perspectives
35
(
2009
)
2
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009881001
Saved in:
7
Macro-economic risk factors in industrial markets: Are élite firms less susceptible?
Heiens, Richard A.
;
Kroll, Mark
;
Wright, Peter
- In:
The journal of business & industrial marketing
16
(
2001
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10007041938
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