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Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
Chaturvedi Thota, Sweta; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-907
Persistent link: https://www.econbiz.de/10010043473
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Determinants of Perceived Web Site Interactivity
Song, Ji Hee; Zinkhan, George M. - In: Journal of marketing 72 (2008) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10008153423
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Young shoppers' experiences with e-shopping
Song, Ji Hee; Zinkhan, George M.; Pan, Yue - In: International journal of internet marketing and … 2 (2005) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10008116079
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Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
Dutta, Sujay; Biswas, Abhijit - In: Journal of retailing 81 (2005) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10006605732
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The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit; Krishnan, Ram - In: Journal of business research : JBR 57 (2004) 7, pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.; Biswas, Abhijit - In: Journal of business research : JBR 55 (2002) 9, pp. 775-784
Persistent link: https://www.econbiz.de/10006722894
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An Experimental Assessment of Effects Associated With Alternative Tensile Price Claims
Biswas, Abhijit; Burton, Scot - In: Journal of business research : JBR 29 (1994) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10006744824
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Reference Pricing Studies in Marketing: A Synthesis of Research Results
Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of business research : JBR 27 (1993) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10006746718
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Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990
Burton, Scot; Biswas, Abhijit - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10006223850
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Influencing Consumers' Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior
Olsen, Janeen E.; Granzin, Kent L.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10006156011