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Key challenges facing the SRI indices development in China
Ho, Mary - In: Society and business review 8 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10010070117
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Raiding the postmodern pantry: Advertising intertextuality and the young adult audience
O'Donohoe, Stephanie - In: European journal of marketing : EJM 31 (1997) 3-4, pp. 234-253
Persistent link: https://www.econbiz.de/10006100484
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Advertising Uses and Gratifications
O'Donohoe, Stephanie - In: European journal of marketing : EJM 28 (1994) 8-9, pp. 52-75
Persistent link: https://www.econbiz.de/10006104728
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Mobile phones as an extension of the participant observer's self : reflections on the emergent role of an emergent technology
Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie - In: Qualitative market research : an international journal 14 (2011) 3, pp. 258-273
Persistent link: https://www.econbiz.de/10009853885
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Andrew McStay - Creativity and Advertising
O'Donohoe, Stephanie - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 467-466
Persistent link: https://www.econbiz.de/10010165506
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Fatal errors: unbridling emotions in service failure experiences
O'Donohoe, Stephanie; Turley, Darach - In: Journal of strategic marketing 15 (2007) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10007605636
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John Gerzema and Ed Lebar — The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
O'Donohoe, Stephanie - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 395
Persistent link: https://www.econbiz.de/10008254082
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Always On: Advertising, Marketing and Media in an Era of Consumer Control
Vollmer, Christopher; Precourt, Geoffrey; O'Donohoe, … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 667
Persistent link: https://www.econbiz.de/10008112549
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Book reviews - Creating passionbrands: Why it's time to lead from the heart
Edwards, Helen; Day, Derek; O'Donohoe, Stephanie - In: International journal of advertising : the quarterly … 24 (2005) 3, pp. 407
Persistent link: https://www.econbiz.de/10008116451
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Issue 4 - Special Issue: Marketing to Children - Everything Under Control: A Child's Eye View of Advertising
Bartholomew, Alice; O'Donohoe, Stephanie - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 433-458
Persistent link: https://www.econbiz.de/10006968790