Narrow search
Showing 1 - 10 of 58
Cover Image
25 years of Psychology & Marketing: a multidimensional review
Shabbir, Haseeb Ahmed; Reast, Jon; Palihawadana, Dayananda - In: Psychology & marketing 26 (2009) 12, pp. 1031-1065
Persistent link: https://www.econbiz.de/10008329411
Cover Image
The Ethical Aspects of Direct-to-Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10008107587
Cover Image
Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10008847759
Cover Image
Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10008884645
Cover Image
Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal
Skarmeas, Dionysis; Shabbir, Haseeb A. - In: European journal of marketing : EJM 45 (2011) 5, pp. 720-739
Persistent link: https://www.econbiz.de/10008995469
Cover Image
Brand Values Related to Industrial Products
Michell, Paul; King, Jacqui; Reast, Jon - In: Industrial marketing management : the international … 30 (2001) 5, pp. 415-426
Persistent link: https://www.econbiz.de/10006276058
Cover Image
East meets West: Toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010181298
Cover Image
The Manchester Super Casino: Experience and Learning in a Cross-Sector Social Partnership
Reast, Jon; Lindgreen, Adam; Vanhamme, Joëlle; Maon, … - In: Journal of business ethics : JOBE 94 (2011) 1, pp. 197-219
Persistent link: https://www.econbiz.de/10009135255
Cover Image
To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing
Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of business ethics : JOBE 109 (2012) 3, pp. 259-275
Persistent link: https://www.econbiz.de/10010014427
Cover Image
The Manchester Super Casino: Experience and Learning in a Cross-Sector Social Partnership
Reast, Jon; Lindgreen, Adam; Vanhamme, Joëlle; Maon, … - In: Journal of business ethics : JOBE 94 (2011) 1, pp. 197-219
Persistent link: https://www.econbiz.de/10008898362