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Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10010094813
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Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207
Persistent link: https://www.econbiz.de/10006881103
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Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization
Morales, Andrea; Kahn, Barbara E.; Mcalister, Leigh; … - In: Journal of retailing 81 (2005) 2, pp. 159
Persistent link: https://www.econbiz.de/10006607074
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The Importance of the Brand in Brand Extension
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10006687054
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The Reciprocal Effects of Brand Equity and Trivial Attributes
Broniarczyk, Susan M.; Gershoff, Andrew D. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10006650432
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Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Gershoff, Andrew D.; Broniarczyk, Susan M.; West, … - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 418-438
Persistent link: https://www.econbiz.de/10006656187
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Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus
West, Patricia M.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 25 (1998) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10006670269
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Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Broniarczyk, Susan M.; Hoyer, Wayne D.; McAlister, Leigh - In: Journal of marketing research : JMR 35 (1998) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10006670700
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The Role of Consumers' Intuitions in Inference Making
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10006684198
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The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Alba, Joseph W.; Broniarczyk, Susan M.; Shimp, Terence A.; … - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 219-235
Persistent link: https://www.econbiz.de/10006684210