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Alejandro, Thomas Brashear
4
Groza, Mark D.
3
Kang, Jun
2
Kowalkowski, Christian
2
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Computers & industrial engineering : CAIE ; an internat. journal
1
Frontiers of business research in China : selected publications from Chinese universities
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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The relationship between supplier development and firm performance: the mediating role of marketing process improvement
Asare, Anthony K.
;
Brashear, Thomas G.
;
Yang, Jing
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 523-532
Persistent link: https://www.econbiz.de/10010165855
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2
Strategy transition and marketing innovation of a vertical search engine : the case of Kuxun company
Jiang, Lin
;
Zhang, Yadan
;
He, Xun
;
Zhang, Haijun
;
Kang, Jun
- In:
Frontiers of business research in China : selected …
5
(
2011
)
4
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009882765
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3
Highway transportation comprehensive evaluation
Weiwu, Wan
;
Jun, Kang
- In:
Computers & industrial engineering : CAIE ; an …
27
(
1994
)
1-4
,
pp. 257-260
Persistent link: https://www.econbiz.de/10005999920
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4
The Brand Recall Index: a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10010154241
Saved in:
5
The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event
Filo, Kevin
;
Groza, Mark D.
;
Fairley, Sheranne
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10009977491
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6
Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
Groza, Mark D.
;
Pronschinske, Mya R.
;
Walker, Matthew
- In:
Journal of business ethics : JOBE
102
(
2011
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10009255408
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7
Service infusion as agile incrementalism in action
Kowalkowski, Christian
;
Kindström, Daniel
;
Alejandro, …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 765-773
Persistent link: https://www.econbiz.de/10009967314
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8
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-503
Persistent link: https://www.econbiz.de/10009286485
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9
The outcome of company and account manager relationship quality on loyalty, relationship value and performance
Alejandro, Thomas Brashear
;
Souza, Daniela Vilaca
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10008814593
Saved in:
10
Information search in complex industrial buying: Empirical evidence from Brazil
Alejandro, Thomas Brashear
;
Kowalkowski, Christian
;
da …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008814595
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