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Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny; Gurtner, Sebastian - In: Review of managerial science 5 (2011) 4, pp. 291-307
Persistent link: https://www.econbiz.de/10009885069
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10010028861
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How national cultural values affect pro-environmental consumer behavior
Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-647
Persistent link: https://www.econbiz.de/10010034427
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-786
Persistent link: https://www.econbiz.de/10008417718
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IDENTIFIKATION INNOVATIVER KONSUMENTEN : STAND DER FORSCHUNG ZU DEN KORRELATEN DER KONSUMENTENINNOVATIVITÄT
Wittig, Katja; Hoffmann, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 3, pp. 248-266
Persistent link: https://www.econbiz.de/10008159930
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Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
Dorner, Nadin; Gurtner, Sebastian; Schefczyk, Michael - In: International journal of technology marketing : IJTMkt 4 (2009) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10008269447
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From roles to skills - key persons in the innovation process
Gurtner, Sebastian; Dorner, Nadin - In: International journal of technology marketing : IJTMkt 4 (2009) 2, pp. 185-198
Persistent link: https://www.econbiz.de/10008269448