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It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10008233226
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Cultural Differences in Consumer Impatience
Chen, Haipeng (Allan); Ng, Sharon; Rao, Akshay R. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10006643242
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Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng Allan; Ng, Sharon; Rao, Akshay R. - In: MSI reports : working paper series (2003) 4, pp. 57-73
Persistent link: https://www.econbiz.de/10009893402
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Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence
Cho, Charles H.; Martens, Martin L.; Kim, Hakkyun; … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 571-588
Persistent link: https://www.econbiz.de/10009802434
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D - In: Journal of consumer research : JCR ; an … 38 (2011) 2, pp. 343-358
Persistent link: https://www.econbiz.de/10009257563
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The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 930-950
Persistent link: https://www.econbiz.de/10008396537
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Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Ng, Sharon; Houston, Michael J. - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 519-529
Persistent link: https://www.econbiz.de/10007223087
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Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10008352940
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10009823938