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Creating effective logos: Insights from theory and practice
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 45 (2002) 3, pp. 58-64
Persistent link: https://www.econbiz.de/10006175481
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Are You In Good Hands? Slogan Recall: What Really Matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10010105388
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Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business horizons 50 (2007) 5, pp. 415-422
Persistent link: https://www.econbiz.de/10007763674
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The effects of perceived scarcity on consumers’ processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10007735095
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The price is right? Guidelines for pricing to enhance profitability
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-574
Persistent link: https://www.econbiz.de/10009333106
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BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev; Leuthesser, Lance - In: Business quarterly 65 (2001) 4, pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
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Signaling New Product Introductions: A Framework Explaining the Timing of Prearmouncements
Kohli, Chiranjeev - In: Journal of business research : JBR 46 (1999) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10006730654
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ORGANIZATIONAL DYNAMICS - Signaling new product introductions: A framework explaining the timing of preannouncements
Kohli, Chiranjeev - In: Operations research, Management science : OR MS ; the … 40 (2000) 3, pp. 245-248
Persistent link: https://www.econbiz.de/10006516185
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ORGANIZATIONAL DYNAMICS - Putting soft OR methods to work: The case of the business improvement project at PowerGen
Kohli, Chiranjeev - In: Operations research, Management science : OR MS ; the … 40 (2000) 3, pp. 241-244
Persistent link: https://www.econbiz.de/10006516186
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OBSERVATIONS: Creating Effective Brand Names: A Study of the Naming Process
Kohli, Chiranjeev; LaBahn, Douglas - In: Journal of advertising research 37 (1997) 1, pp. 67
Persistent link: https://www.econbiz.de/10006527522