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Assessing user attitudes toward mobile commerce in the US vs. Korea : implications for m-commerce CRM
Cho, Yoon C. - In: Journal of business & economics research 6 (2008) 2, pp. 91-102
Persistent link: https://www.econbiz.de/10009886923
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Assessing customers' attitudes/expectations toward online grocery businesses
Cho, Yoon C. - In: Journal of business & economics research 7 (2009) 7, pp. 49-61
Persistent link: https://www.econbiz.de/10009887093
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Assessing customer satisfaction and acceptance on perishable goods in the "Telepresent" environments
Cho, Yoon C. - In: Journal of business & economics research 8 (2010) 9, pp. 23-35
Persistent link: https://www.econbiz.de/10009887267
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A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the US and Korea
Cho, Yoon C. - In: International business and economics research journal 8 (2009) 4, pp. 13-25
Persistent link: https://www.econbiz.de/10009894801
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Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10009881456
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Analyzing the effects of product label messages on consumers' attitudes and intentions
Mihaela-Roxana, Ifrim; Cho, Yoon C. - In: Journal of business & economics research 8 (2010) 11, pp. 125-136
Persistent link: https://www.econbiz.de/10009887279
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10009894693
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The effects of customer dissatisfaction on switching behavior in the service sector
Cho, Yoon C.; Song, Juyeon - In: Journal of business & economics research 10 (2012) 10, pp. 579-591
Persistent link: https://www.econbiz.de/10010048219
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Analyzing online customer dissatisfaction toward perishable goods
Cho, Yoon C. - In: Journal of business research : JBR 64 (2011) 11, pp. 1245-1251
Persistent link: https://www.econbiz.de/10009332991
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Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.; Ha, Joseph - In: The journal of applied business research 21 (2005) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10009881369