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Application of Social Web tools to the internationalization of retail companies
Mollá-Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10009886025
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Web 2.0 tools in retailing : benefits of their use and reasons for not using them
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: International business and economics research journal 11 (2012) 13, pp. 1463-1469
Persistent link: https://www.econbiz.de/10010076788
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Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10009886021
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Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 170-188
Persistent link: https://www.econbiz.de/10009896844
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Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: International journal of internet marketing and … 7 (2012) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10010002958
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An overview about fashion retailing sector : UK versus Spain
Mollá-Descals, Alejandro; Lorenzo-Romero, Carlota; … - In: International business and economics research journal 11 (2012) 13, pp. 1439-1446
Persistent link: https://www.econbiz.de/10010076791
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Do you have social profile? : users and non-users of social networking sites in the Web 2.0
Lorenzo-Romero, Carlota; Alarcon-del-Amo, Maria-del-Carmen - In: Review of business information systems 15 (2011) 5, pp. 41-49
Persistent link: https://www.econbiz.de/10009885813