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Aproximación al concepto de engagement : un estudio exploratorio en el sector de la telefonía móvil
Cambra, Jesús; Melero, Iguácel; Sese, F. Javier - In: Universia business review : revista trimestral de … 33 (2012), pp. 84-103
Persistent link: https://www.econbiz.de/10010008323
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The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market
Polo, Yolanda; Sese, F. Javier; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 201-215
Persistent link: https://www.econbiz.de/10009289866
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Análisis de la intensidad de los costes de cambio en la industria de la telefonía móvil
Maícas, Juan Pablo; Sesé, Francisco Javier - In: Cuadernos de economía y dirección de la empresa : CEDE 35 (2008), pp. 27-56
Persistent link: https://www.econbiz.de/10009880117
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Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?
Polo, Yolanda; Sese, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10010104403
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H.A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens; Verhoef, Peter - In: GfK marketing intelligence review 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009893828
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Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Stremersch, Stefan; Verhoef, Peter C. - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10006873599
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Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
Rust, Roland T.; Verhoef, Peter C. - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 477-489
Persistent link: https://www.econbiz.de/10006874865
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The impact of brand equity and the hedonic level of products on consumer stock-out reactions
Sloot, Laurens M.; Verhoef, Peter C.; Franses, Philip Hans - In: Journal of retailing 81 (2005) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10006607429
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The impact of satisfaction and payment equity on cross-buying - A dynamic model for a multi-service provider
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C. - In: Journal of retailing 77 (2001) 3, pp. 359-378
Persistent link: https://www.econbiz.de/10006619371