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Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses - Unsolicited recommendations can lead not only to rejection of the recommendation by consumers but...
Fitzsimons, Gavan J.; Lehmann, Donald R. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10006882475
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The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
Irmak, Caglar; Block, Lauren G.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 406-409
Persistent link: https://www.econbiz.de/10006642904
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Re-Inquiries - The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
Sengupta, Jaideep; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 705
Persistent link: https://www.econbiz.de/10006645049
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The Brand Positivity Effect: When Evaluation Confers Preference
Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 643-651
Persistent link: https://www.econbiz.de/10006645055
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When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts
Williams, Patti; Fitzsimons, Gavan J.; Block, Lauren G. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 540-550
Persistent link: https://www.econbiz.de/10006645066
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Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
Fitzsimons, Gavan J.; Shiv, Baba - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10006657593
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RESEARCH NOTES AND COMMUNICATIONS - Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric
Bradlow, Eric T.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 38 (2001) 2, pp. 254-261
Persistent link: https://www.econbiz.de/10006658296
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Consumer Response to Stockouts
Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 249-266
Persistent link: https://www.econbiz.de/10006661733
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The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement
Sengupta, Jaideep; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 37 (2000) 3, pp. 318-330
Persistent link: https://www.econbiz.de/10006661870
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The Effect of Measuring Intent on Brand-Level Purchase Behavior
Fitzsimons, Gavan J.; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 23 (1996) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10006679263