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The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
Bodderas, Mareike; Cachelin, Joël Luc; Maas, Peter; … - In: The journal of services marketing 25 (2011) 7, pp. 497-509
Persistent link: https://www.econbiz.de/10009340289
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Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 535-555
Persistent link: https://www.econbiz.de/10009335180
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Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, JoAndrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10010153018
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The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude
Chae, Boyoun; Hoegg, JoAndrea - In: Journal of consumer research : JCR ; an … 40 (2013) 2, pp. 223-238
Persistent link: https://www.econbiz.de/10010164782
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W; … - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
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The Impact of Candidate Appearance and Advertising Strategies on Election Results
Hoegg, JoAndrea; Lewis, Michael V - In: Journal of marketing research : JMR 48 (2011) 5, pp. 895-910
Persistent link: https://www.econbiz.de/10009966653
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No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael; Whitler, Kimberly; Hoegg, JoAndrea - In: MSI reports : working paper series (2009) 4, pp. 119-146
Persistent link: https://www.econbiz.de/10009893542
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Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance
Hoegg, JoAndrea; Alba, Joseph W. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 346-360
Persistent link: https://www.econbiz.de/10008877201
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Taste Perception: More than Meets the Tongue
Hoegg, JoAndrea; Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 490-498
Persistent link: https://www.econbiz.de/10007612001