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Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value
Moreau, C. Page - In: The journal of product innovation management : an … 28 (2011) 3, pp. 409-411
Persistent link: https://www.econbiz.de/10008877190
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Modeling the Clickstream: Implications for Web-Based Advertising Efforts - Modeling consumer response to banner ads yields insights that can improve click response and help guide online media decisions.
Chatterjee, Patrali; Hoffman, Donna L.; Novak, Thomas P. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10006884372
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The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research
Hoffman, Donna L.; Holbrook, Morris B. - In: Journal of consumer research : JCR ; an … 19 (1993) 4, pp. 505-517
Persistent link: https://www.econbiz.de/10006687982
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F INFORMATION COMMERCE & TECHNOLOGY - Toward new metrics for net-enhanced organizations Fc:100
Straub, Detmar W.; Hoffman, Donna L.; Weber, Bruce W.; … - In: Operations research, Management science : OR MS ; the … 43 (2003) 3, pp. 341-342
Persistent link: https://www.econbiz.de/10006506470
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Measuring the Customer Experience in Online Environments: A Structural Modeling Approach - How the construct of Flow can be used to define and measure a compelling online customer experience
Novak, Thomas P.; Hoffman, Donna L.; Yung, Yiu-Fai - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10006908138
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The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet
Hoffman, Donna L. - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10006908140
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BEST PRACTICE - How to Acquire Customers on the Web - Some ways of acquiring customers take full advantage of the Web, some don't. How can an e-tailer know which to choose? Here's how one company does it
Hoffman, Donna L.; Novak, Thomas P. - In: Harvard business review : HBR 78 (2000) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10005959394
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Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Hoffman, Donna L.; Novak, Thomas P. - In: Journal of marketing 60 (1996) 3, pp. 50-68
Persistent link: https://www.econbiz.de/10005993447
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An Optimal Contact Model for Maximizing Online Panel Response Rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10008252153
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The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 36 (2009) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10008255667