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The market research toolbox: A concise guide for beginners
McQuarrie, Edward F.; Chisnall, Peter M. - In: Journal of the Market Research Society : JMRS 39 (1997) 3, pp. 519-522
Persistent link: https://www.econbiz.de/10006702817
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Integration of construct and external validity by means of proximal similarity: - Implications for laboratory experiments in marketing
Mcquarrie, Edward F. - In: Journal of business research : JBR 57 (2004) 2, pp. 142-153
Persistent link: https://www.econbiz.de/10006719099
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Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587
Persistent link: https://www.econbiz.de/10006651173
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Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10006666373
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Figures of Rhetoric in Advertising Language
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006676439
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10008254088
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INDIRECT PERSUASION IN ADVERTISING
Mcquarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 7-20
Persistent link: https://www.econbiz.de/10008116041
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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 31 (2002) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10008118552
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Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Marketing theory 11 (2011) 2, pp. 99-126
Persistent link: https://www.econbiz.de/10009870759