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Fast-Track Article - Using Advance Purchase Orders to Forecast New Product Sales - What do advance orders tell us about postlaunch sales patterns?
Moe, Wendy W.; Fader, Peter S. - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10006893270
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Customer Relationship Management - Uncovering Patterns in Cybershopping
Moe, Wendy W.; Fader, Peter S. - In: California management review : CMR 43 (2001) 4, pp. 106-117
Persistent link: https://www.econbiz.de/10006619188
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RESEARCH NOTES AND COMMUNICATIONS - Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales
Moe, Wendy W.; Fader, Peter S. - In: Journal of marketing research : JMR 38 (2001) 3, pp. 376-385
Persistent link: https://www.econbiz.de/10006657787
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E DECISIONS AND FORECASTING - Eb:140 Using advance purchase orders to forecast new product sales
Moe, Wendy W.; Fader, Peter S. - In: Operations research, Management science : OR MS ; the … 44 (2004) 4, pp. 441-442
Persistent link: https://www.econbiz.de/10006503238
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F INFORMATION COMMERCE & TECHNOLOGY - Uncovering patterns in cybershopping Fc:140
Moe, Wendy W.; Fader, Peter S. - In: Operations research, Management science : OR MS ; the … 42 (2002) 3, pp. 335-336
Persistent link: https://www.econbiz.de/10006509380
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Dynamic Conversion Behavior at E-Commerce Sites
Moe, Wendy W.; Fader, Peter S. - In: Management science : journal of the Institute for … 50 (2004) 3, pp. 326-335
Persistent link: https://www.econbiz.de/10006081300
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On the Depth and Dynamics of Online Search Behavior
Johnson, Eric J.; Moe, Wendy W.; Fader, Peter S.; … - In: Management science : journal of the Institute for … 50 (2004) 3, pp. 299-308
Persistent link: https://www.econbiz.de/10006081302
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Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search
Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10008169214
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An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data
Moe, Wendy W. - In: Journal of marketing research : JMR 43 (2006) 4, pp. 680-692
Persistent link: https://www.econbiz.de/10007301084
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Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education
Burke, Sandra J.; Milberg, Sandra J.; Moe, Wendy W. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 242-255
Persistent link: https://www.econbiz.de/10007066150